The press conference is to release information to the news media before major events, to warm up the event in advance, to trigger social influence, and to use the news to enhance the subject image closely related to the event.
The press conference has a good hot spot ignition effect. The general time is set to be half a month to two months before the event, which will cause attention in advance and lay a higher social attention for the occurrence of the event.
Press conferences, media reports, and press releases have always been essential tools for corporate product promotion and market public relations.
The press release will have the following characteristics:
1. Formal grandness: formal form, high grade, careful arrangement of places, invite journalists, press (media) heads, industry department heads, representatives of various cooperative units and government officials.
2. Active communication: two-way interaction, first release news, then ask reporters to answer questions.
3. Excellent method: the news spreads widely, newspapers, magazines, television, radio, websites, centralized release (time concentration, personnel concentration, media concentration), and quickly spread to the public.
Timing and theme of the press conference
(1) Appropriate timing: One month or two months before the event, such as the skiing festival held on December 5, and a press conference will be held in mid-October.
(2) Appropriate theme: The theme should be centralized and single, and several unrelated information cannot be published at the same time.
Press conference preparation work
Theme, time, location, seats, props, materials, speakers, questions, media invitations.
Before making a press conference plan, we must have a deep understanding of the news media agenda (pre-release meeting of the media, pre-editing meeting), news communication channels, news topic setting, public opinion trend, media operation mechanism, and sponsored by the press conference. The industry background, industry trends, and competitor communication strategies have a thorough analysis and grasp. With these professional knowledge, we can plan good news events and achieve good communication results. However, to attract public attention, first of all, in the form and content to cause media interest.
First, take advantage of the current public news events, cater to the news, and release relevant topics.
Second, borrowing stars and big names to help out.
Third, combined with the macro background, industrial background, industry background, for the press conference to create momentum, to provide more news and reporting perspectives for the media.
